WordPress Introduces Google Supportive Rel UGC Nofollow Link Attribute
It’s is around 14 years since the nofollow link became a big part of the SEO (Search Engine Optimization) industry. Nofollow links refer to hyperlinks attached to an anchor text along with an HTML attribute.
Which says rel=”nofollow”
Search engines use this attribute, especially Google! Google, the world’s biggest company, uses it to ignore the link juice, which gets passed from one website to another. Nofollow link SEO attribute is the antonym of Dofollow, which signals to pass the link authority in search engines.